Simple But Well Marketing Solutions: July 2016

We discussed a broad range of options in our last article that detailed many of the attractions that Rochester has to offer. This article includes some of the top resources to find options for nightlife after a long day of seeing the sites!

There are numerous resources available that can be found online with a quick search. The first that caught my attention was a site with a page called Rochester nightlife: A guide to nightclubs, live music, theatre, and bars http://www.newyorkupstate.com/rochester/2015/04/rochester_nightlife_bars_restaurants_and_clubs.html

This is a fantastic list, complete with a brief overview of location and description of the club.

Rochester’s East End Life (http://rochesterseastend.com)

This website is a marketing promotion that is an excellent resource covering not only nightlife, bars, and restaurants but also arts and other events

Top 6 Rochester Locations by Review:

This section will include some of the top places when searched on Yelp. As mentioned in my last SEO post for Rochester NY, local reviews and feedback help to increase conversions. These locations have the best reviews to help you to make a decision.

from Simple But Well Marketing |(315) 292-3375 |Video, Social Media, Local Search Marketing http://www.simplebutwell.com/rochester/best-nightlife-rochester-ny/

Best Nightlife In Rochester NY https://t.co/7c44q6e0WI https://t.co/uKNIhCQP6P

Best Nightlife In Rochester NY https://t.co/7c44q6e0WI pic.twitter.com/uKNIhCQP6P
— Steve Szeliga (@Steve_Szeliga) July 25, 2016

from Twitter https://twitter.com/Steve_Szeliga

Sunday, July 24, 2016

The Complete Beginners Guide to Schema.org Markup

This article was found on Search Engine Watch, it contains a basic overview (for beginners) for implementing the use of structured data on your website. This is a chance for many local, small business owners to add in relevant data about their location and business information.

If you own a locally based business, ask your developer if you currently have schema on the site. If you can’t get a definitive answer or just aren’t sure, an alternative is to use this site and input your website URL.

Pro-tip: Take a look at your schema category, if it is listed as “local business” then you can definitely do better. Have a look at the options here and find the best fit for you.

Is Google Becoming More Hyperlocal?

The article points out recent changes that have been realized in numerous niches. Maps listings that once showed up to four pages of businesses are now being compressed to show only one page of options. My take on this, google is making a push for the first map pack spot to be a paid position. This forces many small businesses to either shit or get off the pot. If your business was listed and now currently doesn’t show up then your only option is to buy your way to the top and become caught up in ad spend and bidding wars.

What can you do?

Well, a local SEO campaign should be your first thought. If you see the value (or lack of value if you no longer show up) in having the top 3 spots in the map pack then you need to be pro-active in attaining and maintaining those rankings. An optimized Google My Business listing, optimized images, citations and relevant website pages are all a necessity. Throw in your social signals and unstructured citations as well. I really see the map pack rankings becoming the focus of lead generation for the feature. When combined with a PPC campaign, your business now stands a chance to be visible above the fold to potential clients and customers.

This information brings me to the last article which offers some incredible insights into local search.

Case study: 33% of local search business is from non-locals (and 7 tips for capturing that traffic)

Just like the title says, 33% of local search business is from non-locals. If you are a small business owner what does this mean for you? First, the tips that I gave based off the two previous articles are incredibly important if you want to generate new business from visitors. I will say that this is pretty specific to the business niche as it might not apply to all small businesses. Regardless, every small business should be implementing these strategies to increase conversions and improve their positions.

Knowing that 33% of local search is from out of town, you need to realize that they are going to be searching very broad terms. This kind of goes against the grain from the typical strategies of going after terms that are extremely targeted. Searches coming from people that aren’t familiar with the area might not know what to search to find you. A search for “best restaurant in your area” is much more likely to happen compared to “best thai food in your area that also serves craft beer”.

This study was eye opening because it confirmed much of what I already thought.

One local client told me you wouldn’t believe the number of people that come here from out of town. We ask them how they found us and they say “We found you on google”.

At this point, I feel that it goes without saying that these searches will be predominately mobile. That means your maps listing and PPC campaign should be the focus for those terms. That is half the battle, though, these people don’t know who you are and want a good experience. How do we convince them to show up to your restaurant? Reviews. If you don’t have a pro-active approach in attaining reviews (and managing harmful ones) then you won’t be converting this traffic.

Just a few things to consider after the information SEO Rochester NY published this week on the web, hopefully it helps.

This post first appeared at Top Local SEO Stories of the Week to learn more Simple But Well Marketing Solutions

from Simple But Well Marketing |(315) 292-3375 |Video, Social Media, Local Search Marketing http://www.simplebutwell.com/services/search-engine-optimization/top-local-seo-stories-of-the-week/

Saturday, July 23, 2016

Six things to do in Rochester NY https://t.co/OlPZ98xDMo

Six things to do in Rochester NY https://t.co/OlPZ98xDMo
— Steve Szeliga (@Steve_Szeliga) July 23, 2016

from Twitter https://twitter.com/Steve_Szeliga

Six things to do in Rochester NY

One of the great benefits of living in Western NY is the wide variety of things to do in the Rochester NY area. If you aren’t opposed to getting in a car and driving 3 hours in any direction your options improve dramatically. This blog post will cover some of the “must see” attractions that the area has to offer.

1. Letchworth State Park- If you are a fan of the outdoors: camping, hiking, fishing, and site seeing then this is a must do for the summer or fall. According to their website, “Swimming pools, fishing areas, hiking trails, hot air ballooning, whitewater rafting and canoeing by permit are just some of the additional attractions at Letchworth.”

There really is something for everyone in the “grand canyon of the east” for more information visit http://www.letchworthpark.com

2. Arts- For those of you that love the finer aspects of art and culture, time a visit for a Friday. Every first Friday of the month you can be treated to a monthly citywide gallery night that encourages collaboration between non-profit, university, and commercial art venues in Rochester, NY. http://www.firstfridayrochester.org

3. Seneca Park Zoo- Located at 2222 St. Paul Street Rochester, NY 14621 the zoo features a wide variety of animals from African Elephants and Lions to Asian Painted Frogs. Hours are from 10am to 5pm for a full and exciting day with some of the most interesting animals to watch and feed.

4. Thrill Seekers- Adrenaline junkies take note, Seabreeze Amusement Park will satisfy your need for speed. Featuring roller coasters, thrill rides, kiddie rides, and a water park to cool down. http://seabreeze.com

5. Sports- Whether you love to participate or simply watch athletics, Rochester offers numerous professional sports teams including the Rochester Red Wings (baseball), Rochester Rhinos (Soccer), Rochester Americans (hockey), Rochester Knighthawks (indoor lacrosse), Rochester RazorSharks (basketball), Western NY Flash (Women’s Soccer), and Rochester Rattlers (outdoor lacrosse).

6. Food and Drink- The close proximity to the Finger Lakes allows visitors to experience a broad range of wineries and unique food experiences. There are 5 major wine trails that allow enthusiasts to sample a variety of treats made from the grapes in the region. If wine isn’t your thing, there are also Finger Lakes Food Tours (http://www.flfoodtours.com) which offers
the perfect way to sample exceptionally good ‘offerings’ from area restaurants and specialty shops. You will learn about these remarkable chefs, and proprietors while we eavesdrop in on their stories including interesting tidbits of this city’s history, culture, and sights.

There is no shortage of events and attractions in the Rochester NY area. The one thing that you cannot claim is you are bored if visiting, these 6 ideas will get you started on a great experience and overview of the region!

This post first appeared at Six things to do in Rochester NY to learn more Simple But Well Marketing Solutions

from Simple But Well Marketing |(315) 292-3375 |Video, Social Media, Local Search Marketing http://www.simplebutwell.com/rochester/six-things-rochester-ny/

Wednesday, July 20, 2016

SEO Rochester NY: 6 Weeks To Improve Your Rankings #SEO #DigitalMarketing

SEO Rochester NY: 6 Weeks To Improve Your Rankings#SEO #DigitalMarketing
— Steve Szeliga (@Steve_Szeliga) July 20, 2016

from Twitter https://twitter.com/Steve_Szeliga

The Best Rochester NY SEO Services

Who offers the best SEO service for Rochester NY?

If you found this page then you obviously were searching for Rochester SEO services. You’ve come to the right place, Simple But Well Marketing Solutions offers small business digital marketing, SEO, website design and social media marketing to Rochester and it’s surrounding areas.

You might be surprised to find out that this post in itself is a case study in ranking for the following terms

Rochester SEO
SEO Rochester NY
SEO Rochester
web design Rochester
Rochester NY SEO
Rochester SEO company

Not into reading a huge wall of text? Check out our infographic

SEO Rochester NY

An overview of our SEO process for Rochester

We first start by finding targeted keywords that reflect buyer intent and will convert into leads and revenue for your business. How do we do this? We have more than a few strategies, we utilize Adwords data from the keyword planner, data from SEMrush, and third party keyword research software. After mining through our excel data and coming up with a comprehensive seed list of keywords, we begin to look at search intent.

In some instances, ranking broad variations of related terms to your business is a waste of time and resources. There might be terms with a bit less search volume but offer a much higher conversion rate. We uncover these terms by analyzing the PPC campaigns and SEO strategies of your competitors and the first page of Google. Think about it, if you competition is paying money for specific terms then they MUST be valuable. By analyzing your competition and reverse engineering their strategy we can then place our focus on improving what they have already set in place and outranking them.

Technical SEO and On-page Optimization

Once keyword research has been performed, we begin a technical site audit to uncover the on-page optimization errors that are currently holding your site back from ranking higher in the search engines. We take a look at

site speed/load times
title tags
header tags
meta descriptions
alt text
content optimization
site structure
schema
google my business optimization
over optimization errors

After identifying errors within your website, we fix the errors to ensure that the page is set up properly to be crawled by search engine crawlers. Once we know that your website can be found for the terms that your business needs to rank for we can then begin our link building program

Link building and Outreach

Our link building program starts with a data dump and analysis of both your backlink profile and anchor texts as well as the top 10 link profiles and anchor texts. Why so much data? Each niche is different but we are lucky that Google shows us exactly what types of links and ratios that it is giving preference to by the sites listed on the first page. We compare the top ranking sites with your own site and construct a strategy to improve your site authority and rankings accordingly.

The first step to any link building program is claiming all relevant social profiles and linking those associated profiles to each other and to your site. This is considered our “branding” link building. Why this step? Google LOVES brands and we need to show the crawlers that you have a brand and it should be viewed as authoritative.

We then take a look at your linkable assets and blog posts. Do you have amazing content? If you do, fantastic, we begin to reach out to sites that share a similar audience and pitch them on sharing your content.

Don’t have any linkable assets yet? No worries, we analyze the top shared and linked pieces of content in your industry and come up with something even more valuable. An example of that type of content is the infographic included within this post. We aim to create content that offers value and naturally generates links and shares. We don’t stop, though, we actively promote that content to ensure that it gets in front of the right audiences.

What next?

We repeat the process, over and over. We analyze your site metrics, organic traffic, referral traffic, bounce rate and conversions and then do it all over again. By looking at the data we can identify new keywords to optimize for that might be easily ranked for once the on-page SEO has been complete. We continue to pump out awesome content and constantly improve our internal linking structure.

Connect with us

Facebook

Google+

Twitter

This post first appeared at The Best Rochester NY SEO Services to learn more Simple But Well Marketing Solutions

from Simple But Well Marketing |(315) 292-3375 |Video, Social Media, Local Search Marketing http://www.simplebutwell.com/services/search-engine-optimization/rochester-ny/

The Best Rochester NY SEO Services https://t.co/mtw17Tnf5R https://t.co/hn8KStrnfM

The Best Rochester NY SEO Services https://t.co/mtw17Tnf5R pic.twitter.com/hn8KStrnfM
— Steve Szeliga (@Steve_Szeliga) July 20, 2016

from Twitter https://twitter.com/Steve_Szeliga

Thursday, July 14, 2016

SEO Utica NY Case Study Part 3: Updates

It’s been almost two weeks since I started my SEO case study targeting Utica NY for marketing related terms. Here is a progress update thus far. I think this is important because if you are following along or trying to rank your own small business in the SERPS you need to exercise a bit of patience. I equate SEO and Local SEO to cooking a steak.

Cooking a steak? You lost me

Yes, cooking a steak. This means that you need to start slow and see how things progress. Too little heat and you can always throw that bad boy back on the grill and get it up to temperature. If you go too hard, too fast then you essentially overcook the meat and it’s not coming back. The same thing happens when trying to rank properties with SEO.

Progress

Here is what has been done so far

Live stream video embedded to pages on this site
Video syndicated across social networks
Google my maps embeds with video
Posts syndicated across social networks
Additional embeds on web2.0 properties

I basically covered all of that information in the videos here and here so you can check back if necessary. This post is not meant to be instructional but to show some results that are starting to trickle in. Instead of doing some still shots, I figured it would be better to be completely transparent and do this via a video (plus it’s just more fun that way!)

Without further ado here are the results

This post first appeared at SEO Utica NY Case Study Part 3: Updates to learn more Simple But Well Marketing Solutions

from Simple But Well Marketing |(315) 292-3375 |Video, Social Media, Local Search Marketing http://www.simplebutwell.com/services/search-engine-optimization/seo-utica-ny-case-study-part-3-updates/

SEO Utica NY Case Study Part 3: Updates https://t.co/f2yQLErDrC

SEO Utica NY Case Study Part 3: Updates https://t.co/f2yQLErDrC
— Steve Szeliga (@Steve_Szeliga) July 14, 2016

from Twitter https://twitter.com/Steve_Szeliga

Saturday, July 9, 2016

Lots of #local SEO case studies underway....in fact, this is one in itself!

Lots of #local SEO case studies underway....in fact, this is one in itself!
— Steve Szeliga (@Steve_Szeliga) July 9, 2016

from Twitter https://twitter.com/Steve_Szeliga

Friday, July 8, 2016

Utica Inflatables

Utica Inflatables
717 Ravine Dr Utica, NY 13502
(315) 725-3827
https://plus.google.com/u/0/116145624983283656970/about

This post first appeared at Utica Inflatables to learn more Simple But Well Marketing Solutions

from Simple But Well Marketing |(315) 292-3375 |Video, Social Media, Local Search Marketing http://www.simplebutwell.com/services/video-marketing/utica-inflatables/

Saturday, July 30, 2016

Monday, July 25, 2016

Top 6 Rochester Locations by Review:

Vertex Night Club

Chesire

Sunday, July 24, 2016

What can you do?

Saturday, July 23, 2016

Wednesday, July 20, 2016

Who offers the best SEO service for Rochester NY?

An overview of our SEO process for Rochester

Technical SEO and On-page Optimization

Link building and Outreach

Other types of links we build

What next?

Thursday, July 14, 2016

Cooking a steak? You lost me

Progress

Saturday, July 9, 2016

Friday, July 8, 2016