Who offers the best SEO service for Rochester NY?
If you found this page then you obviously were searching for Rochester SEO services. You’ve come to the right place, Simple But Well Marketing Solutions offers small business digital marketing, SEO, website design and social media marketing to Rochester and it’s surrounding areas.
You might be surprised to find out that this post in itself is a case study in ranking for the following terms
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Not into reading a huge wall of text? Check out our infographic
An overview of our SEO process for Rochester
We first start by finding targeted keywords that reflect buyer intent and will convert into leads and revenue for your business. How do we do this? We have more than a few strategies, we utilize Adwords data from the keyword planner, data from SEMrush, and third party keyword research software. After mining through our excel data and coming up with a comprehensive seed list of keywords, we begin to look at search intent.
In some instances, ranking broad variations of related terms to your business is a waste of time and resources. There might be terms with a bit less search volume but offer a much higher conversion rate. We uncover these terms by analyzing the PPC campaigns and SEO strategies of your competitors and the first page of Google. Think about it, if you competition is paying money for specific terms then they MUST be valuable. By analyzing your competition and reverse engineering their strategy we can then place our focus on improving what they have already set in place and outranking them.
Technical SEO and On-page Optimization
Once keyword research has been performed, we begin a technical site audit to uncover the on-page optimization errors that are currently holding your site back from ranking higher in the search engines. We take a look at
- site speed/load times
- title tags
- header tags
- meta descriptions
- alt text
- content optimization
- site structure
- schema
- google my business optimization
- over optimization errors
After identifying errors within your website, we fix the errors to ensure that the page is set up properly to be crawled by search engine crawlers. Once we know that your website can be found for the terms that your business needs to rank for we can then begin our link building program
Link building and Outreach
Our link building program starts with a data dump and analysis of both your backlink profile and anchor texts as well as the top 10 link profiles and anchor texts. Why so much data? Each niche is different but we are lucky that Google shows us exactly what types of links and ratios that it is giving preference to by the sites listed on the first page. We compare the top ranking sites with your own site and construct a strategy to improve your site authority and rankings accordingly.
The first step to any link building program is claiming all relevant social profiles and linking those associated profiles to each other and to your site. This is considered our “branding” link building. Why this step? Google LOVES brands and we need to show the crawlers that you have a brand and it should be viewed as authoritative.
We then take a look at your linkable assets and blog posts. Do you have amazing content? If you do, fantastic, we begin to reach out to sites that share a similar audience and pitch them on sharing your content.
Don’t have any linkable assets yet? No worries, we analyze the top shared and linked pieces of content in your industry and come up with something even more valuable. An example of that type of content is the infographic included within this post. We aim to create content that offers value and naturally generates links and shares. We don’t stop, though, we actively promote that content to ensure that it gets in front of the right audiences.
Other types of links we build
In addition to our authority pieces of content, we also build links from local sites. We reach out to local bloggers and businesses and build relationships in your area of Rochester to generate targeted links. Testing has shown us that to rank locally a website needs links from relevant local businesses. What types of links are these? They could be a guest post on a local blog, newspaper, press release or business to name a few. The whole point is that we need to show the search engines that you are related to the city that you work and service.
In addition to the links that we actively build, we are building internal links and relevance to the pages that we want to rank by optimizing our blog posts. Whenever a post is created, we include links to relevant pages to boost our own site authority. Here is an example
Check out all of our SEO related services here!
These posts include links to our social profiles, and are then syndicated across your branded networks for additional links from high authority domains.
What next?
We repeat the process, over and over. We analyze your site metrics, organic traffic, referral traffic, bounce rate and conversions and then do it all over again. By looking at the data we can identify new keywords to optimize for that might be easily ranked for once the on-page SEO has been complete. We continue to pump out awesome content and constantly improve our internal linking structure.
Related Posts: http://www.simplebutwell.com/case-studies/seo-utica-ny-case-study/
Connect with us
This post first appeared at The Best Rochester NY SEO Services to learn more Simple But Well Marketing Solutions
from Simple But Well Marketing |(315) 292-3375 |Video, Social Media, Local Search Marketing http://www.simplebutwell.com/services/search-engine-optimization/rochester-ny/
Thanks for sharing these seo strategies and program packages. My cousin booked seo services Los Angeles few months back. Got unbelievable traffic within such less time. Happy with the profits and good name. Thinking to hire the same ones for our company promotions also.
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